Boost Trust with verifiable Transparency
To enable more trust and transparency within the gems and jewellery industry by providing verifiable provenance, traceability and authenticity.
Trusted by Leaders in the Gem & Jewellery Industry
Anti-Counterfeit
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Join us to enable a transparency-based economy in the gem and jewellery industry
Be part of the Community
Join a community of forward-thinking businesses committed to transparency and consumer trust. Connect with Provenance Proof and collaborate with like-minded organisations dedicated to transparent sourcing, sustainability, and reliable product authentication.
What our Customers say about us
Find out about their opinion
Gem Factor Emeralds
Adrian Banks, Managing Director - Product & Sales - Gemfields
Prosperity Earth
FINE CO., LTD
Fura Gems
CEYLONS MUNICH
Transparency within the Gem and Jewellery Industry
The gem and jewellery industry lacks transparency and traceability. Today's buyers demand greater transparency regarding the origin and ethical practices involved in gemstone sourcing. However, the sourcing of coloured gemstones remains opaque with limited verification.
To address these issues and instill customer confidence, our goal is to empower all industry stakeholders with advanced tracing technologies using synthetic DNA and blockchain. Our innovative solutions will bring transparency to the industry and enable informed consumer decisions when purchasing gemstones.
Fragmented Supply Chain
The supply chain for gemstones and jewellery is typically very complex and involves multiple intermediaries, from miners and traders to cutters, polishers, and wholesalers. This complexity makes it difficult to trace the origin and authenticity of gemstones and jewellery, which in turn makes it easier for unscrupulous actors to introduce counterfeit or conflict gems into the supply chain.
Lack of Regulation
The gem and jewellery industry is largely unregulated in many parts of the world, which means that there are few requirements for transparency and traceability. This lack of regulation makes it easier for bad actors to operate without fear of repercussions, and it also means that there are few incentives for businesses to adopt more transparent practices.
Secretive Culture
The gem and jewellery industry has historically been a very secretive and closed-off industry, with little sharing of information or collaboration between businesses. This culture of secrecy has made it difficult for businesses to collaborate on transparency initiatives or share information about their supply chains.
How can you benefit from a Transparency-based Economy in the Gem and Jewellery Industry?
Trust and confidence
Transparency builds trust and confidence among stakeholders, including customers, retailers, and investors.
Authenticity Assurance
By providing clear documentation and verifiable information about the origin and characteristics of each piece, stakeholders can authenticate the products and mitigate the risk of counterfeit or fraudulent items entering the market.
Market Differentiation
By providing detailed information about their gem products' sourcing, manufacturing and certification, stakeholders can stand out as trustworthy and responsible businesses, converting their transparency claims into sales.
Consumer Empowerment
Transparent practices can empower consumers by providing them with accurate and comprehensive information and help them in making informed choices that align with their values.
Trust and confidence
When end consumers have access to transparent information about the products they buy, they can trust the claims made by businesses and feel more confident in their purchases.
Empowerment and Choices
End consumers can actively support businesses that prioritize transparency, ethical practices, and sustainable development, aligning their purchases with their values and contributing to positive change in the industry.
Quality Assurance
Access to information about grading standards, industry stakeholders involved in the supply chain gemstone properties, and craftsmanship, enabling them to assess the value and quality of the products before making a purchase.
Additional Product Information and Education
With access to additional information about the gem products they purchase, including the cutting process, treatments or enhancements applied to the gems. The end consumer can make educated decisions based on their preferences and understanding of the products.
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